TRUEWERK - NO SWEAT
Role: Concept, script, catalog copy
Integrated campaign (TV, print, digital, direct mail, OOH) for the brand’s spring/summer workwear collection, designed to drive awareness and sales.
Focused on TRUEWERK’s advanced technical fabrics — built to keep modern trade pros cool, dry, and comfortable when the heat is on — the campaign resulted in a 31% YoY sales lift.
CD: Rob Van Wyen