EXPERIENCE

Creative Director, Copy, Mojo June 2021 - Present | New York, NY

Responsible for the creation and consistency of the NYC sportsbetting startup’s brand voice, as well as acquisition and retention efforts — taglines, video & audio scripts, digital campaigns, emails, push notifications, product & contest naming, and seasonal promotions.

Senior Copywriter, Some Spider Studios Feb 2018 - June 2021 | New York, NY

Concept, pitch, and create integrated branded campaigns for Scary Mommy and The Dad digital properties, reaching over 200 million users per month. Clients include Hasbro, Nissan, Planters, Huggies, and more.

Senior Copywriter, Sandbox Jun 2017 - Feb 2018 | New York, NY

Create CRM email campaigns and DM pieces for clients including American Express, the NBA, Four Seasons, NBC Sports, and more.

Senior Creative Copywriter, CommonBond Jan 2016 - Jun 2017 | New York, NY

Lead copywriter for financial technology startup, using digital and outdoor campaigns to create a brand voice and identity, and generate loan bookings.

Editorial Manager, Quidsi, Inc. (an Amazon company) Dec 2011 - Dec 2015 | Jersey City, NJ

Create concepts, campaigns, and editorial themes, as the lead writer for best-in-class ecommerce sites — Diapers.com, Soap.com, and Casa.com.

Copywriter, Comverge Dec 2010 - Dec 2011 | East Hanover, NJ

Create Direct Mail concepts and copy, generating enrollments in energy demand-response programs throughout the country. Clients included Con Edison, PECO, SDG&E, and more.

Communications Director, Brooklyn Cyclones Mar 2001 - Dec 2010 | Brooklyn, NY

Responsible for entirety of team's communications and marketing efforts. Created and implemented major promotional efforts garnering national publicity and driving record-setting sales.

 

SKILLS

  • Digital

  • Traditional

  • Social media

  • Print

  • TV & Radio

  • Brand identity

  • Campaigns

  • Promotions

AREAS OF EXPERTISE

  • Entertainment

  • Sports

  • Health

  • Beauty

  • Parenting

  • Finance

  • Ecommerce

EDUCATION

Mount Saint Mary College
Newburgh, NY

BA - Communications