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Role: Copy
Partnered with Ugly Wolf strategic brand design agency on a brand refresh for Cabinet — brand book, voice guidelines, mission & vision statements, taglines, website & social copy, and more.
Cabinet is the #1 software platform for Executive Assistants and Admins. The rebrand focused on celebrating and empowering problem-solvers to do their best work efficiently and easily, framing Cabinet as the ultimate assistant for Executive Assistants.
Since the rebrand, Cabinet has raised $2.6 million in funding.
Ugly Wolf:
Katie Kravit, Strategy, Design, Creative Direction
Julie Steinhagen, Creative Direction
Chris Kramer, Website Development
